Why CPG brands use Grocery TV
CPG brands use Grocery TV to re-capture consumers'
attention where their products are actually
sold—in grocery stores.
70.5%
of consumers cite food as their biggest
impulse purchase
6.5
visits occur to the grocery store
monthly—making it the highest
traffic retail environment
98%
of consumers shop for groceries
primarily in store
A few ways CPG brands use Grocery TV
The format and location of Grocery TV make it an ideal
advertising channel for CPG brands hoping to make an impact on
consumers—whether than be for a product launch or a seasonal campaign.
I can honestly say that this is the best experience
that I have had with working in advertising with
any company.
Marketing Manager
Florida Dept. of Health
Grocery TV has been a great tool to use in store to
engage with consumers. We are able to spread a message
across a specific geography...
Key Account Manager
Hormel Foods
Grocery TV has increased customer engagement and
positively impacted our growth, both in sales and
recognition.
Key Account Manager
Ferrara
Measure and track your campaigns in real time
Our platform makes it easy for your media buying
or marketing team to track campaign performance and better
understand your audience demographics. You can also easily
add or update creative for your campaigns.
Launch a product or brand
Protect or grow market share
Promote a seasonal campaign
Run a product redemption campaign
